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· Low relative cost - Whereas other methods of advertising could be much more expensive, promotional items possess that “hang around” value. They are used, worn, or sometimes seen on a daily basis, for example - desk items, coasters, hand sanitizers, sticky notes & cubes. This therefore means that they achieve repetition/impressions and considerable reach.

· Draw Attention - Be creative with your promo marketing strategy. There's nothing like unexpected promotional gifts. The type of gifts that are more memorable than just a bunch of pens. We're talking, think about putting your logo on lanyards, jotters & journals, flashlights, blankets, water bottles, umbrellas – you get the point.

For your promotion to be successive when using promotional items, you need to prepare a system for determining the effectiveness of your promotion. This will enable you to manage your campaign and compare it with probable future activities. Ensure that the copies of your business’ logo are well prepared in the correct form. For example, you need to have a very clear image of the logo, combined with the appropriate color versions.

 

If possible, hire a highly qualified professional, who has enough skills and experience in designing high quality promotional products. Additionally, for your promotional gifts to be well prepared, you need to allow your designer adequate time of say three weeks. Make a point of checking the gift samples for quality, and check the distribution/shipping options before going ahead to commit yourself to choose a promotional items supplier. This way, you will be at a better position of getting the best promotional marketing products that will increase the visibility of your business.

· Giveaway Ideas - Since these items are “gifts”, they are perceived as being given totally for free. It is quite fair to assume that a large number of people like to get something for free, and also like to get gifts. Therefore, Therefore, it's another great marketing strategy to consider giving away low cost promo items like pens, magnets and bracelets.

What are promotional items?

 

Promotional items or promotional gifts could be described as things used for promotional purposes in the fields of marketing and marketing communication, and they often possess the company logo. It would definitely be fair to estimate that about half of such promotional items bought are accounted for by wearable goods/clothing, calendars, and writing implements such as pens and pencils in a variety of themes. Nonetheless, whatever items that can be used are just really limited by people’s imagination. For example, other promotional gifts commonly available include: stress toys, mugs, diaries, umbrellas, badges and much more.

 

Why use promotional gifts?

 

The main benefits of promotional gifts could be summarized as follows:

 

Low relative cost
Draw Attention
Giveaway Ideas

How to use promotional items

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