A place where beginners start...
Join us on:
Newspaper Advertising
Consistency is what counts with newspaper advertising. Whether you’re considering community, nationwide or local newspaper advertising, always think with regards to using it consistently at least once a week.
To dominate a page within the newspaper, that's generally 8 columns large by just twenty-two inches high, design an advertisement that's five columns big and twelve or higher inches high. That's proven to contain the same effect as a full-web page advertisement, better value.
It's also sensible to inquire about adding color. The usage of only one color, any color, can considerably increase your exposure
Don't let newspaper employees make your ad. Have your advertisement designed by a graphic artist, otherwise it will look like almost every other advertisement in the papers. Be sure the designer has experience in newspaper ads, as well.
Make your own advertisement newsworthy. Individuals read papers to get the news, so try to have your advertisement be as newsworthy as possible. If your advertisement will be small, give it distinctive border in order to create an obvious identity for the advertisements.
You’re investing in that space, so put it to use! Be sure to offer your prospects a lot of information on what you’re advertising. You’re investing in every bit of space in the ad - put it to use. Your advertisements should earn you sales, not design awards.
US Newspapers can help you find TV stations, magazines, and newspapers in your area.